For those of you who don’t know what SEO means, Online Marketing it stands for Search Engine Optimization. SEO is the process of optimizing your website to rank as highly as possible in search engines for keywords that are related to the content on your website.
16. SEO is Online Marketing
SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic.
With the right tools (or an SEO company), you will be able to measure which search keywords are the most valuable to your business.
17. SEO drives offline sales
Do your customers do research online before visiting your store? Of course, they do! Because most people do their research online, SEO also drives offline sales.
This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products.
3 Therefore, SEO is a major contributor to driving offline sales.
18. SEO is more cost-effective than paid advertising
This is a no-brainer. SEO is more cost-effective than paid advertising. In fact, the average CPC (Cost Per Click) considering all the industries is $2.32.
Why spend money for a page to be seen when you can work your way up in the organic search results by using effective SEO?
Once you rank high on search engines, you do not have to pay for clicks from search engines.
And you will no longer have to worry about your PPC budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.
19. Your competitors are using SEO to grow
Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business.
In fact, based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.
Sooner or later, if you are not using a search to grow your business, you will not have a business!
20. SEO can give smaller businesses an edge on larger companies
If you operate a small business, you may find that it is tough to outspend larger competitors in AdWords. However, an effective SEO strategy may be your way to gain higher rankings.
While larger companies rely on advertising, you can rely on a savvy SEO strategy to go in the back door to acquire customers.
21. SEO will help you gain market share
Gain market share by being first. If you are the first option, your customers will never know about the hundreds of alternatives.
Unless they scroll to page 10 of Google. However, we know that will not happen. Why? Because 75% of users never scroll past the first page of search results.
22. SEO will help you break into new markets
SEO will help you break into new markets. Once your website is optimized, you can begin to expand your website to target other keywords.
The keywords you choose can be new products or services you could offer.
You can count on the search engines to drive qualified traffic to your new offerings, helping you enter new markets.
23. SEO increases the value of your business
Another one of the most notable benefits of SEO is the fact that your business becomes more valuable as your SEO rankings rise.
If you are in the market to sell your business, many buyers will find strong SEO rankings as a valuable intangible asset.
This is likely because SEO rankings tend to hold its value and sustain over the years.
24. SEO integrates all of your online marketing activities
SEO is online marketing. All online marketing activities in some way can attribute to your SEO rankings.
- Web design,
- content marketing,
- social media marketing services,
- online advertising influence SEO.
- When all activities are integrated,
- your SEO rankings.
25. SEO improves your overall marketing ROI
As previously stated, an integrated marketing campaign will influence SEO rankings.
Not only does this influence your SEO rankings, but your overall ROI from all of your marketing activities will be higher.
According to the latest studies conducted, it shows that organic traffic can result in more than 40% of business revenue.
And also, local searches has over 18% of purchase made within that day. This will be explained in more detail in the next points below.
26. SEO is the best PR strategy
SEO is the new “PR” strategy. It makes PR make sense. In order to rank high in search engines, you must have quality backlinks.
Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is. The more relevant your website is the higher your rank.
Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have. The two works hand-in-hand.
27. SEO will increase your social media followers
SEO will add-on more social media followers. As your visitors are researching your website, they are likely to click your social media icons to follow you.
An effective SEO campaign will generate thousands of website visitors, which you can expect to translate into a smaller percentage of followers.