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The best things about SK Digital Marketing Land is that it features daily breaking news stories about all aspects of the digital marketing industry so you can get most of your digital marketing news from the one place. The writers at Marketing Land often publish practical tips and strategies you can use in your own digital marketing campaigns. However, one of our favourite things about this website is that it features specialist articles written by subject matter experts.

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4. Boost your click-through rate with a compelling title

No matter how high your video ranks, you won’t get any views if nobody clicks on it.

That’s why you need a compelling title to entice the click.

Now, this doesn’t mean you should create clickbait like “This One Trick Got Us 15 Million Views in 1 Hour.” While that might drive clicks, it’s unlikely you’ll be able to deliver on that promise and that will degrade the trustworthiness of your channel.

So, how do you write good YouTube titles? Here are some tips:

  • Include your main keywordBriggsby’s study shows that there is some benefit of having your target keyword in the title. This also goes along with YouTube’s advice of including relevant search terms in your title.
  • Keep it short. YouTube truncates titles that are too long. Keep it as short as possible without sacrificing descriptiveness.
  • Focus on the benefit. Make it clear why someone should watch your video.

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